How to Create a Professional Image on a Limited Budget

Not only creating a professional image for your home-based business with limited funds possible, it's something that must be worked on at any cost.

Creating a professional image is vital to the success of your home based business. Most businesses fail to gain the trust of their customers because of their lack of professionalism. Clients would definitely want to entrust their resources to a professional than an amateur.

Take your own case. Would you dare to part your hard earned money to a person selling out of an alley? Probably not. You would have lots of doubts like - the authenticity of the goods, payment options and most importantly the assurance of a refund if the product turns out to be defective or it doesn't confirm to your standards. Just as you encounter this uneasiness, the same way your customers will have the same concerns when doing business with you if you do not create a credible impression.

Many home-based business owners feel they can't afford to create a professional image on a small start-up budget, but not only is creating that image possible even with limited funds, it's something you can't afford not to do.

Here are some of the ways you can create that image:

1) Business Name

Your business name says a lot about your business. Nothing can be more professional than a good and catchy business name on your letterhead and business cards. You can also incorporate or register a fictitious business name. The cost for a DBA (doing business as) Filing is approximately $100 plus state and/or county fees, any publication fees and a $25 name check fee in states where applicable. It's definitely worth the image you are going to create in your customer's eyes.

2) Offer Several Payment Options

Most businesses offer a variety of payment options to their customers like credit cards, debit cards, checks, including cash. Providing so many payment options not only put the customers at ease. You should also try to incorporate as many of these payment options as possible.

If you have an online store, it makes lot of sense to accept overseas funds, as internet is a level field and there will be many international visitors to your site.

One can easily accept checks but you must create a business checking account for the purpose because many customers would be wary of making payments in an individual's name instead of a business/company name. A checking account can be easily opened at any financial institution, but the charges might be bit higher than a savings account.

If you have not officially registered your company with the government and not received an identification number, your account will be listed as you doing business as (dba) your company's name. You'll be able to cash checks made out to your business or you with this account.

If majority of your business is primarily done online, you can accept credit cards/international funds by signing up with service like PayPal. Opening an account does not cost anything but you'll be required to part with a fraction of the funds for each transaction. You can also accept check payments with PayPal. However, if your mode of business is offline, you'll be required to invest in equipments like credit card terminals, printers, etc.

3) Provide Complete Contact Info

Most home-based business owners hide their contact info on the premises that revealing their complete contact information would pose a threat to the privacy of their family. And they are justified in doing so. However, customers would like to do business with someone whom they know and can reach to if they are not satisfied with the service or product.

The solution is to create a business-specific contact address. Post office boxes serve the purpose well in this aspect. They are available in several sizes and rental payments can be made yearly or half yearly.

Another option is serviced offices. They'll have address just like a regular office address and they don't cost you much if you consider them using like your post office box. They can give your business much needed professional boost. Many serviced offices will also make meeting rooms available for a fee in case you need to meet your clients.

4) Dedicate a Separate Communication Line

You must get a second phone line or a mobile number dedicated exclusively to your business. This serves a dual purpose of safeguarding your family's privacy as well as preventing your kids from answering important business calls.

A fax machine or online fax service is also desirable as including its number in your contact info gives a professional touch to your business. They also provide your customers an additional way to contact you.

5) Invest in Quality Stationary

The quality of stationary and promotion materials you use portrays a lot about your business. Also, if you have incorporated your business or registered a fictitious name, including them on your letterhead can't fail to convey a professional image.

6) Over-deliver on Your Commitments

One of the biggest secrets to successes of many businesses is repeat customers. It's pretty easy to take customers for granted once they have made the sale. By treating them well and keeping in touch with them through greetings or phone calls, you can make them feel special. Not only does this inspire them to do business with you again, you can also expect additional business through word-of-mouth referrals.

Of course, the business aspects like keeping with your promises, maintaining schedule, honoring refund requests, standing by your guarantee, should all be adhered to. Such practices send a positive signal to your customers that you are not only professional but are also concerned about them.

These are just some of the ways you can incorporate a professional image to your business. You can however let your creativity flow to adopt more methods to make your business really stand out.

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