Golden Rule to Make Your Marketing Campaign a Success
You can make your marketing campaign a success by following this simple rule.
By Kevin Stirtz
Every week I devote some time cleaning my house. There are no prices in guessing that it's not one of the jobs I love to do but it does offer some great benefits. One of them is that it can be quite relaxing, to be able to focus your mind on something else other than your daily routine. And secondly, it can burn few of your calories!
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The best part however of this job is that you get to see the results immediately. What can be better than to be able to enjoy the fruits of your hard work instantly? No waiting, no worrying about the results.
This aspect of house cleaning often reminds me why many small/home-based business owners get discouraged with their marketing efforts. That's largely because of their expectation of instant results from something that is not destined to do so.
Implementing a successful marketing campaign can boost your profits and revenue and also has the power to make your business a household name in your market. And it can be achieved without burning a hole in your pocket. But the results are not immediate and it takes some time.
There is lot of similarity between exercising and marketing in the sense that:
- They both take time to deliver results
- They both need to be performed on a regular basis for maximum benefits
- The more time you spend on them, the better will be the results
Always remember our marketing rule:
"Depending on your budget, try to get your message as frequently as possible to your target market"
It's as simple as this: The more people see your message, the more they will believe you and trust you and are more likely to do business with you.
Take the following for an example:
Let's say this morning you see an ad about new toothpaste that is guaranteed to give you whitest teeth, freshest breath and freedom from cavities. One of your colleagues also mentions you about this product on your way to the job. However, by all likelihood, you would have forgotten about the ad and the toothpaste by the time you retire.
Now, let's change the situation a bit. You see the same ad in the morning and your colleague mentions about the toothpaste on your way to the job. Now, you hear about it again on the radio on the way. Then you read about it on a billboard and when you reach your office, another colleague mentions about it. On the way back to your home, you see a flyer about it on the door.
Now, do you think you are going to forget this product? Chances are very less and you might even buy it the next time you visit the store!
This type of exposure may not be possible for a small business with a limited budget. However, you can make up for it by delivering your message to your market frequently for a period of time. Whether you water your plant at once or little by little throughout the day, the results are the same.
You can create awareness about your brand among your audience by repeatedly and regularly exposing them with your message. Continue this for long duration and your brand will get imprinted on their memory.
Conclusion:
Marketing is a long-term activity and not a short-term exercise like
cleaning your house. You can get the most from your marketing campaign
only when you focus long-term on building awareness and credibility for
your brand. The longer the duration you expose your brand to your people,
the better is their chance of remembering and doing business with you.
About the author:
Kevin Stirtz has developed a unique concept called “Blow Up Your Business.” He speaks to groups of professionals and business owners who want to attract more customers and put more money in their pocket. Kevin can be reached at http://www.KevinStirtz.com or 952-212-4681.